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BUYER

SALESFORCE UK LIMITED

OPPORTUNITY

HMRC Customer Relationship Management

SOURCE: Find a Tender · REFERENCE: 085039-2026
PUBLISHED: 8 Sep 2026 · 00:00 BST · LAST CHECKED: 14 Oct 2026 · 23:01 BST

AWARDED / HISTORICAL — not an open bid · source freshness LAPSED

OPEN ORIGINAL SOURCE

Current accessibility UNVERIFIED — link retained; no live source check implied

Readable source details and context
Buyer
HM Revenue & Customs
Captured need / service scope
Software Platform and Associated Professional Services. Part of the HMRC Enterprise Customer Relationship Management Programme, HMRC have awarded this contract to provide a Software as a Service Customer Relationship Management Platform (SaaS CRM). The requirement for this procurement is split into core and additional capabilities. Core capabilities must be delivered by the vendor on a first party basis, which refers to software owned and/or developed by the Supplier. Core capabilities include: • Marketing & Campaign Management • Customer Management • Case Management • Interaction, Channel and Messaging Management • AI • Insights • Reporting & Intelligence • Customer Experience (Customer Portal and App) Additional capabilities can be provided by on first- or third-party basis, and include: • Identity, Verification & Authentication • Secure Digital Exchange Communications (SDEC) • Fraud • Data & Integration Management • Operational Management • Knowledge Management • Non-Compliance Management The Supplier is also expected to provide an element of professional services to support implementation that the Authority can call down on.
Notice / signal type
AWARD
Publication
2026-09-08T15:47:12+01:00
Event date (when retained)
UNKNOWN
Deadline
UNKNOWN
Retained verification / observation clock — no new source check implied
2026-10-14T22:01:01+00:00
Location
UNKNOWN
Published value / budget / rate
UNKNOWN
Value meaning
TOTAL_NOTICE_NOT_PURA_ADDRESSABLE
Original reference
085039-2026
Exact proposed next action
NO GO
Responsible project for source / qualification reporting
P016
Intended delivery project / receiver — acceptance unverified
P016

Retained source reference: https://www.find-tender.service.gov.uk/Notice/085039-2026

Published value is not Pura revenue or an authorised commitment. Source status is separate from owner approval and receiver execution.

ACTION OWNER: ANDREW
ANDREW ACTION: NO GO

STATUS
Owner review
OPPORTUNITY SCORE
0/100 · Research Required
ESTIMATED VALUE
Not published
DEADLINE
Not published
PROCUREMENT / ENGAGEMENT STAGE
Competitive flexible procedure
ROUTE
Research — verify participation route
LAST VERIFIED
14 Oct 2026 · 23:01 BST
NEXT ACTION

Retain this record for reference; do not pursue it.

CURRENT STAGE: Owner review
WHAT HAPPENED: Radar discovered the opportunity.
WHAT IS HAPPENING NOW: Owner review
ACTION OWNER: ANDREW
BLOCKER: Detailed buyer requirements need confirmation. · Evidence confidence is not yet sufficient. · The participation route needs verification. · Permission for direct contact needs confirmation. · Procurement contact restrictions need checking. · The buyer contact needs verification. · The Pura proposition needs review. · The required response is not yet ready. · A previous contact or duplicate check needs review. · The current owner decision or buyer state prevents contact. · An approved sender must be verified. · Applicable participation requirements need checking. · The opportunity needs current source verification. · The opportunity is below the automatic-eligibility threshold. · A permitted direct contact route is not yet verified.
NEXT ACTION: Retain this record for reference; do not pursue it.
UNAPPROVED · LAPSED

WHAT THE BUYER SAYS THEY NEED

Software Platform and Associated Professional Services. Part of the HMRC Enterprise Customer Relationship Management Programme, HMRC have awarded this contract to provide a Software as a Service Customer Relationship Management Platform (SaaS CRM). The requirement for this procurement is split into core and additional capabilities. Core capabilities must be delivered by the vendor on a first party basis, which refers to software owned and/or developed by the Supplier. Core capabilities include: • Marketing & Campaign Management • Customer Management • Case Management • Interaction, Channel and Messaging Management • AI • Insights • Reporting …

KEY PUBLISHED FACTS

  • Contact email: it-customer-engagement@hmrc.gov.uk
  • Recorded contact: it-customer-engagement@hmrc.gov.uk

Published route is closed, inactive, withdrawn or already awarded.

WHY RADAR THINKS PURA MAY FIT

No specific Pura delivery capability is established by this notice alone. This is a Pura hypothesis; detailed scope, delivery capability and procurement constraints still need checking.

Confidence: MEDIUM — notice scope only

Known: the saved buyer requirement above.
Inferred: potential Pura capability match; not buyer-confirmed.

What still needs checking

  • Detailed workflows and acceptance criteria
  • Integration and security requirements
  • Direct contact permission and procurement constraints
  • Proof effort and bounded paid discovery acceptance

PROGRESS

  1. DISCOVERED
  2. VERIFIED
  3. OWNER REVIEW
  4. APPROVED
  5. RESEARCHING
  6. REQUIREMENT RECONSTRUCTED
  7. PROOF DECISION
  8. PROOF BUILDING
  9. PROOF QA
  10. PROOF READY
  11. CONTACT READY
  12. OWNER SEND GATE
  13. SENT
  14. WAITING FOR RESPONSE
  15. RESPONSE RECEIVED
  16. COMMERCIAL CONVERSATION
  17. WON / LOST

Current stage is highlighted. Other stages are possible steps, not a claim they have happened.

ACTIVITY

  1. — Radar discovered the opportunity.
  2. — Radar last recorded source evidence.

HUMAN CHECK

Official source available: YES
Radar fully expanded source: YES

Key facts verified: contact, route, stage — according to saved evidence; check current source.

Outstanding verification

  • Detailed workflows and acceptance criteria
  • Integration and security requirements
  • Direct contact permission and procurement constraints
  • Proof effort and bounded paid discovery acceptance

Last verification: 14 Oct 2026 · 23:01 BST

OPEN OFFICIAL SOURCEFind a Tender ↗

WHY THIS SCORE?

ComponentEarned / maximum
Buyer need clarity0 / 20
Route & contactability0 / 15
Pura capability fit0 / 15
Time to value0 / 15
Proof speed0 / 10
Evidence confidence0 / 10
Urgency0 / 10
Commercial value0 / 5

WHAT WOULD INCREASE THE SCORE

Obtain stronger evidence for: Buyer need clarity, Route & contactability, Pura capability fit, Time to value, Proof speed, Evidence confidence, Urgency, Commercial value.

WHAT IS HOLDING IT BACK

Not ranked as current work: LAPSED. Historical evidence is retained; current source confirmation is required.

OPPORTUNITY STRENGTH

30 / 100

How commercially interesting the buyer requirement appears.

PURSUIT READINESS

10 / 100

How ready Pura is to act on it now.

Recorded diagnostic assessment; separate from the production opportunity score. Reassess when evidence changes.

CAN WE CONTACT THEM?

Contact mode: OWNER APPROVAL REQUIRED
Direct contact route: NOT YET VERIFIED
Auto-contact eligible: NO

Eligibility is an indicator only. It does not authorise sending.

Why not yet

TECHNICAL / AUDIT EVIDENCE
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    "origin_engine": "BUYING_SIGNAL",
    "origin_signal_id": "e6105940-ba48-456e-8d7d-08e2290c5022",
    "relationship_type": "KNOWN_PROSPECT",
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    "new_product_possibility": "NO",
    "value_truth": "UNKNOWN",
    "value_band": "UNKNOWN",
    "probability": "LOW",
    "urgency": "BACKGROUND",
    "confidence": "HIGH",
    "evidence_json": "{\"independent_identities\":[\"ocds-h6vhtk-0584b5\"],\"signal_id\":\"e6105940-ba48-456e-8d7d-08e2290c5022\",\"source\":\"find_a_tender_ocds\"}",
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    "inferences_json": "[\"A new contract award may create mobilisation, fleet, plant or compliance demand; demand is not asserted.\"]",
    "unknowns_json": "[\"Mobilisation asset scope\",\"Supplier's current compliance provision\"]",
    "recommended_action": "MONITOR FOR INDEPENDENT CORROBORATION",
    "route_to_market": "RESEARCH",
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    "status": "BACKGROUND",
    "feedback_state": "NONE",
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    "created_at": "2026-10-14T22:01:02+00:00",
    "updated_at": "2026-11-05T02:01:16+00:00",
    "opportunity_kind": "COMPANY_SPECIFIC",
    "addressability": "MARKET_INTELLIGENCE_ONLY",
    "total_value_truth": "UNKNOWN",
    "total_value_band": "UNKNOWN",
    "total_value_min": null,
    "total_value_max": null,
    "total_value_currency": null,
    "addressable_value_truth": "UNKNOWN",
    "addressable_value_band": "UNKNOWN",
    "addressable_value_min": null,
    "addressable_value_max": null,
    "addressable_value_currency": null,
    "evidence_identity_count": 1,
    "event_count": 1,
    "organisation_count": 1,
    "source_count": 1,
    "first_evidence_at": "2026-09-07T23:00:00+00:00",
    "last_evidence_at": "2026-09-07T23:00:00+00:00",
    "evidence_recency": "AGING",
    "contradictory_evidence_json": "[]",
    "promotion_evidence_json": "[\"independent operational consequence and service-need evidence\"]",
    "kill_evidence_json": "[\"source evidence withdrawn\",\"commercial fit contradicted\",\"route proven impossible\"]",
    "recurring_revenue_type": "UNKNOWN",
    "organisation": "SALESFORCE UK LIMITED"
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  "signals": [
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      "engine": "BUYING_SIGNAL",
      "organisation_id": "8ccf3459-6783-4aaa-b0ca-9f072ce50946",
      "signal_type": "NEW_CONTRACT_AWARD",
      "title": "SALESFORCE UK LIMITED — public contract award",
      "summary": "Official procurement evidence records SALESFORCE UK LIMITED as an awarded supplier.",
      "observed_at": "2026-10-14T22:01:01+00:00",
      "event_at": "2026-09-08T00:00:00+01:00",
      "source_id": "find_a_tender_ocds",
      "source_reference": "085039-2026:GB-COH-05094083",
      "source_url": "https://www.find-tender.service.gov.uk/Notice/085039-2026",
      "source_permission": "PERMITTED_WITH_CONDITIONS",
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      "inferences_json": "[\"A new contract award may create mobilisation, fleet, plant or compliance demand; demand is not asserted.\"]",
      "unknowns_json": "[\"Mobilisation asset scope\",\"Supplier's current compliance provision\"]",
      "confidence": "HIGH",
      "relevant_services_json": "[{\"confidence\":\"LOW\",\"rationale\":\"NEW_CONTRACT_AWARD may create demand for LOLER; inference only.\",\"service\":\"LOLER\"},{\"confidence\":\"LOW\",\"rationale\":\"NEW_CONTRACT_AWARD may create demand for PUWER; inference only.\",\"service\":\"PUWER\"},{\"confidence\":\"LOW\",\"rationale\":\"NEW_CONTRACT_AWARD may create demand for ASSET_PORTAL_QR; inference only.\",\"service\":\"ASSET_PORTAL_QR\"}]",
      "value_truth": "UNKNOWN",
      "value_band": "UNKNOWN",
      "value_min": null,
      "value_max": null,
      "value_currency": null,
      "urgency": "BACKGROUND",
      "priority": "WATCH",
      "recommended_action": "MONITOR FOR CORROBORATION",
      "status": "OPEN",
      "notification_state": "NOT_ELIGIBLE",
      "feedback_state": "NONE",
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      "updated_at": "2026-10-14T22:01:01+00:00"
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  "classification_history": [
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      "event_type": "DISCOVERED",
      "previous_status": null,
      "new_status": "BACKGROUND",
      "occurred_at": "2026-10-14T22:01:02+00:00",
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  "feedback_history": [],
  "qualified_projection": {
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    "origin_engine": "BUYING_SIGNAL",
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    "relationship_type": "KNOWN_PROSPECT",
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    "why_it_matters": "Evidence strength, addressability and route are evaluated independently of relationship.",
    "potential_need": "LOLER inspection and compliance, PUWER inspection and compliance, Asset compliance portal and QR records",
    "current_product_match_json": "[\"LOLER inspection and compliance\",\"PUWER inspection and compliance\"]",
    "capability_match_json": "[{\"capability_id\":\"LOLER\",\"confidence\":\"LOW\",\"currently_sold\":\"YES\",\"name\":\"LOLER inspection and compliance\"},{\"capability_id\":\"PUWER\",\"confidence\":\"LOW\",\"currently_sold\":\"YES\",\"name\":\"PUWER inspection and compliance\"},{\"capability_id\":\"ASSET_PORTAL_QR\",\"confidence\":\"LOW\",\"currently_sold\":\"UNKNOWN\",\"name\":\"Asset compliance portal and QR records\"}]",
    "new_product_possibility": "NO",
    "value_truth": "UNKNOWN",
    "value_band": "UNKNOWN",
    "probability": "LOW",
    "urgency": "BACKGROUND",
    "confidence": "MEDIUM — notice scope only",
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    "inferences_json": "[\"A new contract award may create mobilisation, fleet, plant or compliance demand; demand is not asserted.\"]",
    "unknowns_json": "[\"Mobilisation asset scope\",\"Supplier's current compliance provision\"]",
    "recommended_action": "MONITOR FOR INDEPENDENT CORROBORATION",
    "route_to_market": "RESEARCH",
    "time_to_revenue": "UNKNOWN",
    "ranking_json": "{\"delivery_fit\":1,\"effort\":2,\"evidence_confidence\":3,\"probability\":1,\"relationship_leverage\":1,\"repeatability\":1,\"risk_adjusted\":4,\"time_to_revenue\":0,\"value\":0}",
    "status": "BACKGROUND",
    "feedback_state": "NONE",
    "related_signals_json": "[\"e6105940-ba48-456e-8d7d-08e2290c5022\"]",
    "related_tenders_json": "[]",
    "related_contracts_json": "[]",
    "provenance_json": "{\"derivation\":\"opportunity-evidence-v2\",\"parent_signal\":\"e6105940-ba48-456e-8d7d-08e2290c5022\"}",
    "data_mode": "LIVE",
    "content_digest": "6144a2e73eda5576a6f64fd000168fbe6fc426bc2594d0d71428c794263b3459",
    "created_at": "2026-10-14T22:01:02+00:00",
    "updated_at": "2026-11-05T02:01:16+00:00",
    "opportunity_kind": "COMPANY_SPECIFIC",
    "addressability": "MARKET_INTELLIGENCE_ONLY",
    "total_value_truth": "UNKNOWN",
    "total_value_band": "UNKNOWN",
    "total_value_min": null,
    "total_value_max": null,
    "total_value_currency": null,
    "addressable_value_truth": "UNKNOWN",
    "addressable_value_band": "UNKNOWN",
    "addressable_value_min": null,
    "addressable_value_max": null,
    "addressable_value_currency": null,
    "evidence_identity_count": 1,
    "event_count": 1,
    "organisation_count": 1,
    "source_count": 1,
    "first_evidence_at": "2026-09-07T23:00:00+00:00",
    "last_evidence_at": "2026-09-07T23:00:00+00:00",
    "evidence_recency": "AGING",
    "contradictory_evidence_json": "[]",
    "promotion_evidence_json": "[\"independent operational consequence and service-need evidence\"]",
    "kill_evidence_json": "[\"source evidence withdrawn\",\"commercial fit contradicted\",\"route proven impossible\"]",
    "recurring_revenue_type": "UNKNOWN",
    "organisation": "SALESFORCE UK LIMITED",
    "FACT": {
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      "notice_title": "HMRC Customer Relationship Management",
      "requirement_items": "",
      "procurement_method": "Competitive flexible procedure",
      "deadline": null,
      "publication_date": "2026-09-08T15:47:12+01:00",
      "notice_type": "AWARD",
      "source_url": "https://www.find-tender.service.gov.uk/Notice/085039-2026"
    },
    "SUPPORTED_INFERENCE": {
      "Pura_match_hypothesis": "No specific Pura delivery capability is established by this notice alone."
    },
    "UNKNOWN": [
      "Detailed workflows and acceptance criteria",
      "Integration and security requirements",
      "Direct contact permission and procurement constraints",
      "Proof effort and bounded paid discovery acceptance"
    ],
    "reconstruction_state": "BOUNDED_NOTICE_REVIEW",
    "commercially_qualified_solution": false,
    "route_class": "NO_GO",
    "recommendation": "NO GO",
    "proof_opportunity": "UNKNOWN — reconstruct detailed buyer workflow before selecting a proof",
    "proof_effort": "UNKNOWN",
    "commercial_entry": "Proposed bounded discovery; scope and buyer acceptance UNKNOWN",
    "contactability": "Published procurement route only; direct buyer contact UNKNOWN",
    "category": "TENDER",
    "fit_review": {
      "factors": {
        "requirement_clarity": 0.65,
        "contactability": 0.25,
        "capability_fit": 0.1,
        "evidence_confidence": 0.85,
        "urgency": 0,
        "commercial_value": 0,
        "time_to_cash": 0,
        "proof_effort": 0
      },
      "classification": "UNCONFIRMED",
      "fit_reason": "No specific Pura delivery capability is established by this notice alone.",
      "diagnostic_scores": {
        "opportunity_strength": 30,
        "pursuit_readiness": 10
      },
      "strength_components": {
        "need_clarity": 8,
        "procurement_seriousness": 8,
        "commercial_value": 0,
        "timing": 0,
        "capability_relevance": 4,
        "evidence_confidence": 10
      },
      "readiness_components": {
        "contactability": 10,
        "route_clarity": 0,
        "deadline_clarity": 0,
        "proof_readiness": 0,
        "proposition_readiness": 0,
        "procurement_restrictions": 0,
        "response_mechanism": 0
      }
    },
    "freshness": "LAPSED",
    "freshness_reason": "Published route is closed, inactive, withdrawn or already awarded.",
    "evidence_at": "2026-10-14T22:01:01+00:00",
    "contact_evidence": {
      "requirement_complete": false,
      "high_confidence": false
    },
    "verified_route": "UNKNOWN",
    "contact_model": {
      "AUTO_CONTACT_ELIGIBLE": false,
      "contact_mode": "OWNER APPROVAL REQUIRED",
      "threshold": 80,
      "gates": {
        "requirement_complete": false,
        "high_confidence": false,
        "buyer_route_verified": false,
        "direct_contact_permitted": false,
        "procurement_allows_contact": false,
        "identity_verified": false,
        "proposition_ready": false,
        "required_response_ready": false,
        "no_duplicate_contact": false,
        "no_negative_state": false,
        "approved_sender_available": false,
        "jurisdiction_satisfied": false,
        "live": false,
        "score": false,
        "direct_route": false
      },
      "blockers": [
        "requirement_complete",
        "high_confidence",
        "buyer_route_verified",
        "direct_contact_permitted",
        "procurement_allows_contact",
        "identity_verified",
        "proposition_ready",
        "required_response_ready",
        "no_duplicate_contact",
        "no_negative_state",
        "approved_sender_available",
        "jurisdiction_satisfied",
        "live",
        "score",
        "direct_route"
      ],
      "send_authorised": false
    },
    "owner_state": "UNAPPROVED",
    "decision_at": null,
    "decision_hash": "7cb4b52bbf460f18aab0005ed4f3869179e2320e169c3c1797e20746d2fa049b",
    "score": 0,
    "score_factors": {
      "live_need": 0,
      "requirement_clarity": 0.65,
      "contactability": 0.25,
      "evidence_confidence": 0.85,
      "capability_fit": 0.1,
      "urgency": 0,
      "commercial_value": 0,
      "time_to_cash": 0,
      "proof_effort": 0
    },
    "quick_win": false,
    "evidence_digest": "7cb4b52bbf460f18aab0005ed4f3869179e2320e169c3c1797e20746d2fa049b",
    "route": "https://www.find-tender.service.gov.uk/Notice/085039-2026"
  },
  "source_urls_used": [
    {
      "url": "https://www.find-tender.service.gov.uk/Notice/085039-2026",
      "name": "Find a Tender",
      "reference": "085039-2026",
      "published": "2026-09-08T00:00:00+01:00",
      "checked": "2026-10-14T22:01:01+00:00",
      "unavailable": false
    }
  ],
  "lifecycle_audit": {
    "owner_actions": [],
    "owner_decision": null,
    "requirement_reconstructions": []
  }
}
RETAINED WORKSPACE / PREPARED PACKAGE
BUYING_SIGNAL · BACKGROUND · MARKET_INTELLIGENCE_ONLY

SALESFORCE UK LIMITED

WHY THIS IS HERE

Official procurement evidence records SALESFORCE UK LIMITED as an awarded supplier.

Evidence strength, addressability and route are evaluated independently of relationship.

PURA FIT

[{"capability_id":"LOLER","confidence":"LOW","currently_sold":"YES","name":"LOLER inspection and compliance"},{"capability_id":"PUWER","confidence":"LOW","currently_sold":"YES","name":"PUWER inspection and compliance"},{"capability_id":"ASSET_PORTAL_QR","confidence":"LOW","currently_sold":"UNKNOWN","name":"Asset compliance portal and QR records"}]
Total procurement value
UNKNOWN · UNKNOWN · None
Pura-addressable value
UNKNOWN · UNKNOWN · None
Route
RESEARCH
Time to revenue
UNKNOWN
Independent evidence
1 identities · 1 sources
Recurring potential
UNKNOWN

UNCERTAINTY

["Mobilisation asset scope","Supplier's current compliance provision"]

WHAT WOULD PROMOTE IT

["independent operational consequence and service-need evidence"]

WHAT WOULD KILL IT

["source evidence withdrawn","commercial fit contradicted","route proven impossible"]

EVIDENCE

[
  {
    "id": "e6105940-ba48-456e-8d7d-08e2290c5022",
    "canonical_key": "find_a_tender_ocds:award:085039-2026:GB-COH-05094083",
    "engine": "BUYING_SIGNAL",
    "organisation_id": "8ccf3459-6783-4aaa-b0ca-9f072ce50946",
    "signal_type": "NEW_CONTRACT_AWARD",
    "title": "SALESFORCE UK LIMITED \u2014 public contract award",
    "summary": "Official procurement evidence records SALESFORCE UK LIMITED as an awarded supplier.",
    "observed_at": "2026-10-14T22:01:01+00:00",
    "event_at": "2026-09-08T00:00:00+01:00",
    "source_id": "find_a_tender_ocds",
    "source_reference": "085039-2026:GB-COH-05094083",
    "source_url": "https://www.find-tender.service.gov.uk/Notice/085039-2026",
    "source_permission": "PERMITTED_WITH_CONDITIONS",
    "facts_json": "{\"award_title\":\"HMRC Customer Relationship Management\",\"award_value\":2000000000,\"buyer\":\"HM Revenue & Customs\",\"currency\":\"GBP\",\"related_lots\":[\"1\"],\"relevance_evidence\":{\"SOFTWARE_DELIVERY\":[\"software development\"]},\"supplier\":\"SALESFORCE UK LIMITED\"}",
    "inferences_json": "[\"A new contract award may create mobilisation, fleet, plant or compliance demand; demand is not asserted.\"]",
    "unknowns_json": "[\"Mobilisation asset scope\",\"Supplier's current compliance provision\"]",
    "confidence": "HIGH",
    "relevant_services_json": "[{\"confidence\":\"LOW\",\"rationale\":\"NEW_CONTRACT_AWARD may create demand for LOLER; inference only.\",\"service\":\"LOLER\"},{\"confidence\":\"LOW\",\"rationale\":\"NEW_CONTRACT_AWARD may create demand for PUWER; inference only.\",\"service\":\"PUWER\"},{\"confidence\":\"LOW\",\"rationale\":\"NEW_CONTRACT_AWARD may create demand for ASSET_PORTAL_QR; inference only.\",\"service\":\"ASSET_PORTAL_QR\"}]",
    "value_truth": "UNKNOWN",
    "value_band": "UNKNOWN",
    "value_min": null,
    "value_max": null,
    "value_currency": null,
    "urgency": "BACKGROUND",
    "priority": "WATCH",
    "recommended_action": "MONITOR FOR CORROBORATION",
    "status": "OPEN",
    "notification_state": "NOT_ELIGIBLE",
    "feedback_state": "NONE",
    "provenance_json": "{\"award_id\":\"1\",\"licence\":\"http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/\",\"ocid\":\"ocds-h6vhtk-0584b5\",\"release_id\":\"085039-2026\"}",
    "data_mode": "LIVE",
    "content_digest": "4fb67f4a0a81314e309de67747df60fd0a8bb17bd3b9947112c667ae3fa564d8",
    "created_at": "2026-10-14T22:01:01+00:00",
    "updated_at": "2026-10-14T22:01:01+00:00"
  }
]

CLASSIFICATION HISTORY

[
  {
    "event_type": "DISCOVERED",
    "previous_status": null,
    "new_status": "BACKGROUND",
    "occurred_at": "2026-10-14T22:01:02+00:00",
    "reason_json": "{\"kill\":[\"source evidence withdrawn\",\"commercial fit contradicted\",\"route proven impossible\"],\"promotion\":[\"independent operational consequence and service-need evidence\"]}"
  }
]